{"id":1339,"date":"2024-12-18T16:51:53","date_gmt":"2024-12-18T16:51:53","guid":{"rendered":"https:\/\/www.mustafakemalpasailkadim.com\/?p=1339"},"modified":"2024-12-18T16:51:53","modified_gmt":"2024-12-18T16:51:53","slug":"keskinoglu-lezzetli-urunlerini-yerelistte-tanitti","status":"publish","type":"post","link":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/2024\/12\/18\/keskinoglu-lezzetli-urunlerini-yerelistte-tanitti\/","title":{"rendered":"Keskino\u011flu, Lezzetli \u00dcr\u00fcnlerini Yerelist\u2019te Tan\u0131tt\u0131"},"content":{"rendered":"

\u201cGelecek nesilleri \u00f6nemsiyoruz\u201d misyonuyla s\u00fcrd\u00fcr\u00fclebilir \u00fcretimi her zaman oda\u011f\u0131na alan Keskino\u011flu, 11-12 Aral\u0131k tarihleri aras\u0131nda WOW Kongre Merkezi\u2019nde 8\u2019ncisi d\u00fczenlenen ve sekt\u00f6r\u00fcn en \u00f6nemli bulu\u015fma platformlar\u0131ndan biri olan \u0130stanbul Yerel Marketler Bulu\u015fmas\u0131 ve Fuar\u0131 Yerel\u0130st\u2019e kat\u0131ld\u0131.<\/em><\/strong><\/p>\n

\"\"<\/p>\n

T\u00fcrkiye\u2019nin en b\u00fcy\u00fck tam entegre tavuk\u00e7uluk \u015firketlerinden biri olan Keskino\u011flu, k\u0131sa s\u00fcre \u00f6nce T.C. Sanayi Bakanl\u0131\u011f\u0131\u2019ndan tescil alan AR-GE Merkezi\u2019nde geli\u015ftirilen fileturca, mexico shots, kovva, \u00e7\u0131t\u0131r filetom, chicken rings, pili\u00e7 kasap k\u00f6fte, pili\u00e7 kebap ile sofral\u0131k yumurta ve past\u00f6rize s\u0131v\u0131 yumurta gibi hem geleneksel hem de yenilik\u00e7i \u00fcr\u00fcnlerini Yerel\u0130st\u2019te sergiledi ve kolayca haz\u0131rlanan pratik \u00fcr\u00fcnlere dair tad\u0131m etkinlikleri ger\u00e7ekle\u015ftirildi.<\/p>\n

\u00dcr\u00fcnlerinin kalitesi kayna\u011f\u0131ndan sa\u011flan\u0131yor<\/strong><\/p>\n

Matl\u0131 \u015eirketler Grubu tedarik zincirinin \u00f6nemli bir par\u00e7as\u0131 olan Keskino\u011flu, bitkisel yemlerle beslenen pili\u00e7leri lezzetli hayvansal proteine d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. M\u00fc\u015fterilerine kaliteli hizmet sunabilmek ad\u0131na \u00fcr\u00fcn yelpazesini her ge\u00e7en g\u00fcn geni\u015fleten \u015eirket, Pili\u00e7 Eti, Pratik \u00dcr\u00fcnleri ve Yumurta \u00fcr\u00fcn gruplar\u0131ndan y\u00fczlerce \u00fcr\u00fcn \u00e7e\u015fidiyle t\u00fcketicilere lezzetli ve g\u00fcvenilir protein kayna\u011f\u0131 sa\u011fl\u0131yor.<\/p>\n

Sekt\u00f6r profesyonelleri Yerel\u0130st\u2019teydi<\/strong>\u00a0<\/strong><\/p>\n

11-12 Aral\u0131k tarihleri aras\u0131nda WOW Kongre Merkezi\u2019nde d\u00fczenlenen ve g\u0131da perakende sekt\u00f6r profesyonellerinin kat\u0131l\u0131m sa\u011flad\u0131\u011f\u0131 Yerel\u0130st\u2019te a\u00e7\u0131lan Keskino\u011flu stand\u0131, yo\u011fun ilgi g\u00f6rd\u00fc. \u0130stanbul PERDER\u2019e \u00fcye zincir market temsilcileriyle ve sekt\u00f6r profesyonelleriyle ikili g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftirilirken, yeni i\u015fbirlikleri geli\u015ftirildi ve var olan i\u015fbirlikleri daha da peki\u015ftirildi.<\/p>\n

Keskino\u011flu Stand\u0131nda \u00d6nemli \u0130simler A\u011f\u0131rland\u0131<\/strong>\u00a0<\/strong><\/p>\n

Tar\u0131m ve Orman Bakan Yard\u0131mc\u0131s\u0131 Prof. Dr. Ahmet G\u00fcmen, Ticaret Bakan Yard\u0131mc\u0131s\u0131 Mahmut G\u00fcrcan, \u0130TO Ba\u015fkan\u0131 \u015eekib Avdagi\u00e7, T\u00fcrkiye Perakendeciler Federasyonu Ba\u015fkan\u0131 \u00d6mer D\u00fczg\u00fcn, \u0130stanbul PERDER Ba\u015fkan\u0131 Faruk G\u00fczeldere, Keskino\u011flu stand\u0131n\u0131 ziyaret ederek, Keskino\u011flu Genel M\u00fcd\u00fcr\u00fc \u00d6nder Matl\u0131\u2019dan, yenilik\u00e7i \u00fcr\u00fcnler ile \u00f6n\u00fcm\u00fczdeki d\u00f6nem stratejileri ve b\u00fcy\u00fcme hedefleri hakk\u0131nda bilgi ald\u0131. \u201cBirlikte Yerel\u2019iz\u201d mottosuyla d\u00fczenlenen Yerel\u0130st, \u0130stanbul PERDER\u2019e \u00fcye zincir market temsilcileriyle, \u00fcretici tedarik\u00e7i ve distrib\u00fct\u00f6r firmalar\u0131 biraraya getirerek sekt\u00f6rde yeni bir sinerji yarat\u0131rken, ileti\u015fimi g\u00fc\u00e7lendirdi ve ticari i\u015fbirliklerine zemin haz\u0131rlad\u0131.<\/p>\n

\"\"<\/p>\n

\u201cHaz\u0131r g\u0131dalar reyonlarda \u00e7ok daha fazla yer alacak\u201d<\/strong><\/p>\n

Yerel\u0130st\u2019te g\u00f6r\u00fc\u015fmeler ger\u00e7ekle\u015ftiren Keskino\u011flu Genel M\u00fcd\u00fcr\u00fc \u00d6nder Matl\u0131<\/strong>, \u201cT\u00fcrkiye\u2019de hayvansal proteine olan talep, her ge\u00e7en g\u00fcn art\u0131yor. \u015eehir hayat\u0131, t\u00fcketicinin taleplerini de\u011fi\u015ftiriyor. Eskiden \u00e7ok daha b\u00fcy\u00fck, \u00e7ok daha geni\u015f geleneksel aile yap\u0131s\u0131ndan bahsederken; \u015fu anda \u00e7ok daha k\u00fc\u00e7\u00fck bir aile yap\u0131s\u0131ndan bahsediyoruz. \u0130nsanlar i\u00e7in en k\u0131ymetli de\u011fer zaman. Zaman, \u00e7ok k\u0131ymetli oldu\u011fu i\u00e7in \u00f6zellikle \u015fehir hayat\u0131nda pratik \u00fcr\u00fcnler \u00f6n plana \u00e7\u0131k\u0131yor, Bug\u00fcn Avrupa\u2019daki market reyonlar\u0131na bakt\u0131\u011f\u0131m\u0131z zaman haz\u0131r g\u0131dalar\u0131n reyonlarda \u00e7ok daha fazla yer ald\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. T\u00fcrkiye\u2019nin bu anlamda hala kat edecek \u00e7ok mesafesi var ama zaman\u0131n bu kadar de\u011ferli oldu\u011fu bir d\u00fcnyada pi\u015firmeye haz\u0131r \u00fcr\u00fcnlerin \u00e7ok daha \u00f6n plana \u00e7\u0131kmas\u0131 ka\u00e7\u0131n\u0131lmaz. T\u00fcrkiye\u2019de \u00f6nemli bir t\u00fcketici grubu da \u00f6\u011frencilerimiz. T\u00fcrkiye\u2019de \u00f6\u011frenci say\u0131s\u0131 Avrupa\u2019n\u0131n orta \u00f6l\u00e7ekli \u00fclkelerinin toplam n\u00fcfusundan \u00e7ok daha fazla. Keskino\u011flu olarak bu alanlarda \u00e7ok yo\u011fun mesai harc\u0131yoruz. Biz de artan taleple uyumlu olarak yat\u0131r\u0131mlar\u0131m\u0131z\u0131 artt\u0131rmaya, kapasitemizi y\u00fckseltmeye ve \u00fcr\u00fcn \u00e7e\u015fitlili\u011fimizi zenginle\u015ftirmeye devam ediyoruz.\u201d dedi. \u00a0T\u00fcketicinin protein talebinin uygun fiyata kar\u015f\u0131lanmas\u0131 ad\u0131na \u00e7ok \u00f6nemli yat\u0131r\u0131mlar yapt\u0131klar\u0131n\u0131 ifade eden \u00d6nder Matl\u0131, \u201c2024 y\u0131l\u0131nda gerek sat\u0131n al\u0131mlar ile gerekse kapasite artt\u0131r\u0131m\u0131 ile tesislerimizi geli\u015ftirdik, \u00fcr\u00fcnlerimizi t\u00fcketicilere ula\u015ft\u0131rmada b\u00fcy\u00fck rol \u00fcstlenen lojistik filomuzu geni\u015flettik. AR-GE Merkezimiz yenilik\u00e7i \u00fcr\u00fcnler \u00fczerinde \u00e7al\u0131\u015fmaya devam ediyor. Bu do\u011frultuda da 2025 y\u0131l\u0131nda da \u00fcretim kapasitemizi art\u0131rma yolunda \u00f6nemli yat\u0131r\u0131mlara start verdik.\u201ddiye konu\u015ftu.<\/p>\n

\"\"<\/p>\n

\u00a0\u201c50 y\u0131l \u00f6ncesine g\u00f6re pili\u00e7 eti \u00fcretmek i\u00e7in y\u00fczde 75 daha az kayna\u011fa ihtiya\u00e7 var\u201d<\/strong>\u00a0<\/strong><\/p>\n

Gelecek nesillere s\u00fcrd\u00fcr\u00fclebilir ve ya\u015fanabilir bir d\u00fcnya b\u0131rakmak istediklerini ifade eden \u00d6nder Matl\u0131<\/strong>, \u201cG\u0131da israf\u0131, kaynaklar\u0131n verimli kullan\u0131lmas\u0131, \u00e7evre koruma, at\u0131k suyun geri kazand\u0131r\u0131lmas\u0131, su ve enerji verimlili\u011fi gibi konular, her zaman \u00f6ncelik listemizde yer al\u0131yor. Kaynaklar\u0131m\u0131z\u0131 en iyi \u015fekilde korumal\u0131 ve gelecek ku\u015faklara aktarmal\u0131y\u0131z. Pili\u00e7 eti, \u00e7evreci bir yakla\u015f\u0131mla \u00fcretiliyor. 50 y\u0131l \u00f6ncesine g\u00f6re de\u011ferlendirildi\u011finde ayn\u0131 miktarda pili\u00e7 eti \u00fcretmek i\u00e7in y\u00fczde 75 daha az kayna\u011fa ihtiya\u00e7 duyulmakta, y\u00fczde 58 daha az su t\u00fcketilmekte, y\u00fczde 72 daha az \u00fcretim alan\u0131 kullan\u0131lmaktad\u0131r. Biz de Keskino\u011flu olarak; sa\u011fl\u0131\u011f\u0131m\u0131z i\u00e7in \u00e7ok \u00f6nem arz eden vitamin ve mineralleri i\u00e7eren, y\u00fcksek kalitede protein kayna\u011f\u0131 olan pili\u00e7 etini ve yumurtay\u0131, \u2018gelecek nesilleri \u00f6nemseyen s\u00fcrd\u00fcr\u00fclebilirlik anlay\u0131\u015f\u0131m\u0131zla\u2019 \u00fcretiyoruz. Sa\u011fl\u0131kl\u0131 nesillerin yeti\u015fmesi i\u00e7in sa\u011fl\u0131kl\u0131 ve ekonomik protein kaynaklar\u0131n\u0131n \u00fcretimini, d\u00fcnyam\u0131z\u0131n do\u011fal kaynaklar\u0131na sahip \u00e7\u0131karak ger\u00e7ekle\u015ftiriyoruz.\u201d dedi.<\/p>\n

\u201cKeskino\u011flu T\u00fcrkiye\u2019nin en b\u00fcy\u00fck tam entegre tavuk\u00e7uluk \u015firketlerinden biri\u201d<\/strong><\/p>\n

Keskino\u011flu, Avrupa Birli\u011fi standartlar\u0131ndaki en modern \u00fcretim teknolojileriyle donat\u0131lm\u0131\u015f 2 milyon 75 bin 375 m2 kapal\u0131 alana sahip tesislerinde, en g\u00fcncel teknolojileri kullan\u0131yor ve en y\u00fcksek hijyen standartlar\u0131n\u0131 uygulayarak, \u00fcretim ger\u00e7ekle\u015ftiriyor. Firma, BRC ve KASCERT Helal belgesine sahip 4 farkl\u0131 tam entegre yumurta i\u015fleme tesisinde, g\u00fcnl\u00fck 5 milyon adedin \u00fczerinde yumurta ve g\u00fcnl\u00fck 400 bin adet pili\u00e7 eti i\u015fleme kapasitesine sahip konumda. Ayr\u0131ca ileri i\u015flem tesislerinde y\u0131lda 30 bin ton \u00fcretim yaparken, yine y\u0131lda 95 milyon adet etlik pili\u00e7 \u00fcretiyor ve 2.5 milyon adet de yarka yeti\u015ftiriyor. Keskino\u011flu, \u00fcr\u00fcnlerini t\u00fcketiciye ula\u015fana kadar en iyi \u015fekilde muhafaza etmek i\u00e7in karton freezer ve so\u011fuk hava muhafaza depolar\u0131 kullan\u0131rken, saatte 7.800 kg \u015foklama kapasitesi ile \u00fcr\u00fcnlerinin besin de\u011ferlerini en y\u00fcksek oranda koruma alt\u0131na al\u0131yor.<\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cGelecek nesilleri \u00f6nemsiyoruz\u201d misyonuyla s\u00fcrd\u00fcr\u00fclebilir \u00fcretimi her zaman oda\u011f\u0131na alan Keskino\u011flu, 11-12 Aral\u0131k tarihleri aras\u0131nda WOW Kongre Merkezi\u2019nde 8\u2019ncisi d\u00fczenlenen ve sekt\u00f6r\u00fcn en \u00f6nemli bulu\u015fma…<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11,12,16,27],"tags":[],"class_list":["post-1339","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-kultur-sanat","category-magazin","category-saglik","category-yasam","post_format-post-format-gallery"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pgAB3S-lB","_links":{"self":[{"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/posts\/1339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/comments?post=1339"}],"version-history":[{"count":0,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/posts\/1339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/media?parent=1339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/categories?post=1339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xn--kprmedya-n4a6d.com\/index.php\/wp-json\/wp\/v2\/tags?post=1339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}